![](https://cdn.myportfolio.com/8ff3ff427ffb71c52932de50dcd0f3f5/3bf7471830f99ba4c80db6eb_rw_600.png?h=d9329041b3fc111a7adfab0ae62deb8a)
Vectorized fashion IDs created from sketches. Each concept was chosen out of a few dozen from a brand attribute matrix. Ideas were juxtaposed together such as "world / trade" or "secure / travel."
![](https://cdn.myportfolio.com/8ff3ff427ffb71c52932de50dcd0f3f5/2abba5308fc00a927caafa0b_rw_600.png?h=566bd73cf52589a3bfe2d12885af83bc)
Three concepts refined and treated with type. Company/Product names were chosen after a brainstorming session.
![](https://cdn.myportfolio.com/8ff3ff427ffb71c52932de50dcd0f3f5/0b6d6b7ccd12345269862f1b_rw_600.png?h=a2e4d0c9a3c68a763df21dbd50507271)
Final comp with application of color (chosen as an elegant homage to Tiffany blue).