EmBark Manual
The purpose of this project was to create a brand/logo standards manual, as well as touch points, marketing materials, etc. Being there was an impending rapture at the time, I learned of several rapture insurance companies and began to read up on the subject. Fascinated, I took on the idea of not only creating a standards manual, but an entire brand redesign of one such company. After many research hours, cups of coffee, and a laugh or two, I created what I believed to be the most appropriate campaign for this project.
![](https://cdn.myportfolio.com/8ff3ff427ffb71c52932de50dcd0f3f5/31b67d5ff3419b9e5d01c7bf_rw_1920.png?h=4d0a169ec218deda5a888a1c336ce1dd)
Presenting Embark – Post Rapture Pet Insurance
![](https://cdn.myportfolio.com/8ff3ff427ffb71c52932de50dcd0f3f5/ff864b0ef594ea3bb9f40db3_rw_1920.jpg?h=5015a0307e2f587ee005af3c5dbc9763)
The standards manual included not only logo sizing, color restrictions, business card and letterhead designs, but also ideas for advertising, website wireframes and mobile apps.
![](https://cdn.myportfolio.com/8ff3ff427ffb71c52932de50dcd0f3f5/cfb6ce37b7444569f868f583_rw_1920.jpg?h=ae9cef6bcc2cda1d1a9ca6990e2eb452)
![](https://cdn.myportfolio.com/8ff3ff427ffb71c52932de50dcd0f3f5/4544334944b81af3946fd099_rw_1920.jpg?h=bd4358b2e176ef7c026a506eef22a065)
![](https://cdn.myportfolio.com/8ff3ff427ffb71c52932de50dcd0f3f5/4fadb1e972a2ab8e6d1fd898_rw_1920.jpg?h=e23ec423e5f0980c1ebe407ff8beebf7)
![](https://cdn.myportfolio.com/8ff3ff427ffb71c52932de50dcd0f3f5/ef517105638d36cbfc9677a9_rw_1920.jpg?h=38e919427c3fd5887d9d88015b2fc7a3)