Embark

Conceptual branding, marketing materials and advertising.

EmBark Manual
The purpose of this project was to create a brand/logo standards manual, as well as touch points, marketing materials, etc. Being there was an impending rapture at the time, I learned of several rapture insurance companies and began to read up on the subject. Fascinated, I took on the idea of not only creating a standards manual, but an entire brand redesign of one such company. After many research hours, cups of coffee, and a laugh or two, I created what I believed to be the most appropriate campaign for this project.
Presenting Embark – Post Rapture Pet Insurance
The standards manual included not only logo sizing, color restrictions, business card and letterhead designs, but also ideas for advertising, website wireframes and mobile apps.
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